Campaign messaging for the kickoff of the Topo Designs Winter 2020 campaign. (Pictured: topodesigns.com website header image)
Winter 2020 Lookbook landing page.
Consumer newsletter #1: kicking off the campaign focused on winter looks from the base layer up.
Consumer newsletter #2: following up from the winter looks newsletter with a deep dive into outerwear.
Image from newsletter #2, highlighting the street-friendly 550 fill Big Puffer Jacket.
Instagram content from Winter 2020 campaign.
Image from newsletter #2, placing emphasis on both the weather-readiness of the Mountain Jacket and the sustainable fill.